Little Black Book of Fashion Promotion

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Hot Press Release

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Must Read Article:

Press Releases Still Matter, But Not For The Reasons You Think

Best Premium Press Release Agencies:

Business WireReuters


Free Press Release Agencies

Internet Retailer

Complete List of Free Press Release Companies

Hot Tips:

          Have a catchy heading and opening paragraph so I get picked up by news outlets.
          Don’t forget the 5 Ws of journalism- Answer the Who, What, Where, When, Why questions.
          If I represent luxury labels then free press release services may detract or even hurt branding.
          Never use a press release to sell. Use it for newsworthy information.

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