Little Black Book of Fashion Promotion
Hot Press Release
Must Read Article:
Best Premium Press Release Agencies:
- Have a catchy heading and opening paragraph so I get picked up by news outlets.
- Don’t forget the 5 Ws of journalism- Answer the Who, What, Where, When, Why questions.
- If I represent luxury labels then free press release services may detract or even hurt branding.
- Never use a press release to sell. Use it for newsworthy information.